the Metaverse

Sway Social is the first social protocol for Metacreators that uses NFTs to translate social capital into an asset class. This allows anyone to monetize their Metaverse on their terms.

AU21 Capital

All That Sway

The First NFT Social Protocol
For Web3 And The Metaverse

Ready to Plug, Play and Earn
Behind every successful Metacreator, there is a gamechanging technology. With Sway, social capital is translated into an asset class. This Social Capital model enables a commercial relationship to exist between content creators and their underwriters. Simply create and earn.

The SWAY token, represented as a simple monetisation of ‘Following’ or ‘Likes’ from the traditional social media experience, is a social evolution in Web3.

Shareconomy for the Metaverse
In a traditional Web 2 social media platforms, the number of ‘Followers’ per content creator is directly correlated to their earning power, creating a feedback loop compounding the value. But this creators’ clear economic benefit does not benefit all.

Sway Social deals with this disparity by allowing followers to directly share content creators’ revenue generation in addition to providing social support.

Staking Is The
New Following

The Sway Social Protocol is powered by the native SWAY token, staked to replicate the following:

Content creators establish individual pools for their NFTs.

Users stake SWAY tokens to the pools (content creators) they wish to support.

Staked SWAY tokens share in the revenue generated from their specific pools.

Dive In The
Creator Pools

Crypto-powered Creator Economy
Think of Sway Creator Pools as liquidity pools. They both operate on a simple principle of a majority locking in value in the form of a native cryptocurrency in return for future, and to some extent, predictable, rewards. Value is generated through different mechanisms. The most sustainable cases are based on borrowing/lending or fees collected by the AMMs. With’s creator pools, value generation is tied directly to the successful sale of an NFT.

The Sooner, the Better Rewards
To date, creators have minted more than 3500 NFTs, and more than 10,000 users have interacted with the platform. This first-generation staking program is designed to work during this build-up period, thereby offering a first real taste of the new creator economy while we drive platform participation towards critical mass. Start staking with any Instagram or TikTok username that you believe will join the platform in the future. The sooner you start, the better the rewards.

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The Sway Community